Fresh off the back of his most significant year to date, Dutch multi-disciplinary artist, Coloray, returns with ‘Branded Content’, his first single of 2023, which is set to land February 24th. The artist’s productions have become known for his ability to merge acoustic and electronic sounds, the result of which consistently questions the possibilities of dance music. ‘Branded Content’ continues this approach, where the sounds of synth-pop and indie-dance merge to create euphoric results. When entering the studio, Coloray was influenced by the boundless energy that emits from his live shows and was determined to translate this into his recordings vocals were pushed to the front, whilst emphasis was placed upon the
raw drums and synth melodies, making for an explosive climax.

Coloray was also keen to make a statement with this single, allowing his love for songwriting to take centre stage. ‘Branded Content’ tells the tale of the world we live in today and pulls no punches. The artist
places key focus on the control that social media platforms and big tech companies have over our lives as well as the insufferable importance they hold to artists careers. Not only that, but the artist also highlights other issues such as uncontrollable consumerism, stating how the world has to wear the likes of Gucci, Prada, and Balenciaga to feel any kind of self worth. The track brings an ounce of realism for those that want to delve deep, whilst also offering insatiable groove fit to star on any main stage.

In the artist’s own words on the thought process behind ‘Branded Content’, he states: “We’re in a war for attention, with big brands and tech companies winning it from artists who don’t have the same possibilities to be seen. What if I don’t want to be a brand? What if I don’t want to compete, but just be an artist? Can that be enough?”

After releasing throughout 2022 on DGTL Records, Permanent Vacation and Atomnation, the artist now returns to his own imprint Intercept Records. ‘Branded Content’ offers a first glimpse into Coloray’s next
big project and one that will see the artist ride a wave of momentum throughout the year. With each release, Coloray solidifies his vision of becoming the genre-bending, multidisciplinary artist of the future.